Nestled in the picturesque town of Pigeon Forge, The Incredible Christmas Place is more than just a store – it’s a festive wonderland where the spirit of Christmas thrives all year round. As the premier Christmas shopping destination in the South and one of the most beloved in the country, our store is a haven for all who cherish the yuletide season.

It was billed as The Laregest in the South. This over 43,000-square-foot wonderland at the foothills of the Smoky Mountains opened as a small family business by Hursel and Marian Biggs in 1986. Today, it’s a year-round enchanting village unto itself. Along with decorated and themed Christmas trees, ranging from “Under The Mistletoe” to “Silent Night,” the product selection at this epicenter encompasses ribbons, lights, gift ideas, and holiday collectibles such as Department 56 villages and Christopher Radko ornaments. A chance to meet Santa Claus is also available, as he visits here this year and hangs around his Santa’s Haus. You can also sit in on Santa’s Storytime session, take up the fun cookie decorating activity, and try the monthly fudge flavor from Mrs. Claus Candy Kitchen (or all three!). In 2020, the store will receive a gift–the planned opening of a second location in Mt. Juliet, Tennessee.