We exist to make Christmas joy come alive every day, to add a little merry and bright to the ordinary, and to celebrate the traditions of faith, family, and friends.

Ashley’s grandmother was quite an inspiration. As the matriarch of our family’s Christmas tradition, Nonnie influenced everyone she hosted in her home. Her homemade gifts, décor throughout the house, and the distinct smell of homemade food created an environment that made Christmas feel like Christmas. Her efforts enriched our lives and helped us value rich family traditions.

For years, those fortunate enough to have been under Nonnie’s Christmas tutelage dreamed of opening a unique place where guests could find holiday décor and families would enjoy making holiday memories. Our dream included a Christmas store that would inspire younger generations to carry on the traditions that meant so much to Nonnie and her family.

In Madisonville, Texas, we saw the potential to develop a year-round Christmas destination in a centrally located, small town that shared our values. We broke ground on Madisonville Christmas Company in 2022 and opened to the public in September 2023.